Standing in a grungy, dim alley as midnight approached, I caught up with Eleot Reich and Chris Lowe to discuss clothes. Eleot and Chris make up the Nashville-based high octane duo of VOLK, which were getting ready to play at the Mile of Music Festival. The setting felt very symbolic in discussing their fashion behind the music, which is a collection of rock, grunge, raw, and dirty cyber cow punk. VOLK comes at you with an edge and unapologetic confidence in what they do. It’s a raw energy that feeds the urge to dance and release that pent up tension. It’s a vehicle for frills and excitement all bundled together in their songs.
If Eleot is the drive-train with her pulsating drums, then Chris is the spark-plug with guitar, welded into the literal volts on stage. They recently released their first live album Towards the Setting Sun, which is diesel fuel to the ears. Their combined sound and grit channels flecks of Nashville country, Prince synth guitars, and that rowdy Waylon attitude. But what makes up the mojo of VOLK lies in their past.
Eleot grew up around dance and always been attracted to costumes. Having a BFA in theater, everything and anything is game for clothes; the wilder, the better. She’s drawn to a mix of highbrow and lowbrow fashion for that immediate contrast. Eleot subscribed to Harper’s Bizarre in high school, exposing herself to Yves Saint Laurent and all the classic high fashion designers.
Attending school in New York, she was exposed to a lot of experimental Avant-garde, especially with the legendary Wooster Group theater. The Wooster Group changed the theater landscape with it’s impactful productions and their ability to wear weird things that aren’t necessarily clothes. That mix of camp and highbrow fashion remains her sweet spot.
As for Chris, there’s definitely embarrassing photos of him at age 4 wearing suspenders with a trail of lace around his leg. But the first memory he has of making a conscious decision on what to wear came from hearing Nirvana. The grunge wave of the early 90’s had Chris wearing a ton of flannel and baggy jeans.
“I probably was one of the last people who stopped wearing that. I was in the late 90’s still trying to wear flannel. It was when I was a teacher in New York that I got really into wearing cardigans. I feel like I look great in cardigans,” Chris confesses.
Kurt Cobain quickly became the face of Generation X with his anti-establishment approach to fame. He was fearless when it came to dressing, often taking the stage in floral gowns or leopard jackets, emphasizing the fact that he was unconcerned with the limitations of gender. No doubt Kurt paved the way for a certain floppy-haired, gown-sporting musician touring today.
VOLK has made it known that they don’t really care much for genre, instead more focused on forging ahead with their own ideas and sounds, however people want to define that. Their influences are a list of classics from Tina Turner, David Bowie, Freddie Mercury, Heart, and even Joan Jett. All of these artists are fashion icons that made huge statements with their music. You can close your eyes and easy imagine the clothes for these artists. That skill is what VOLK calls “dressing the sound.”
“Lucius is super inspirational to us too. That’s a band that from the get-go dresses the sound and they totally don’t need to, but it just elevates and takes it beyond them. Costumes have the power to do that,” Eleot states.
VOLK’s 2021 debut album Cashville was very much a love affair with Nashville. Filled with Nudie suits, fringe, and sequins, their style was country-born but AC/DC inspired. The music video for “Welcome to Cashville” is a gritty example of that start. Eleot flickering through costumes with the barrage of neon lights around them while Chris electrifies the set. Images of Nashville legends flash by. Eleot’s voice and theatrical expressions dress the sound in true VOLK fashion.
Since that album, the duo is evolving into a new stage they call “cyber cow punk.” They define it as more of a rock and roll band that loves Waylon. They are maturing as musicians as well by trying to find different sounds and leaning into synth a lot more. Chris’ guitar rig is now aimed towards covering bass, lead guitar, and incorporating ways to make it sound like a synth in a cyber kinda way. It’s a wall of texture and frequencies that sets VOLK a part from so many other duos.
While they still keep their heritage intact with cowboy hats and boots, the progression is seen with their two newest videos, “Stand the Test” and “I Fed Animals.” Both videos lean more into a space vibe with suits, stars, and glowing lights. While they still hearken back to their Cashville days with sequins and cowboy hats, they push their sound further by introducing iconic new visuals.
“I Fed Animals” has strong White Stripes characteristics, but VOLK blends together a Kill Bill and Blade Runner aesthetic to make it their own. You can hear that evolution as well with the greater bulk of synth guitar. Eleot’s voice struts through the video with catchy screeches that mirror the squelch of the guitar. The strength in VOLK is that marriage of visuals and sound in all of their videos. It’s a cohesive, focused, and intended evolution, all at the same time.
VOLK also has a dedicated appreciation of fashion and designers. They’ve used Nashville designer Cybelle Elena on an iconic silver suit coat with “Ted Cruz is a liar” stitched down the sleeves and will be featuring Minneapolis designer Dr. Zwack in an upcoming music video.
Chris shares that his white fake leather jacket came from Walmart and was accessorized with a giant purple VOLK patch on the back. The white denim pants came from Ross Dress For Less. Chris is supporting his friends band, The 40 Acre Mule, with wearing their green zombie tee shirt. His white cowboy hat was found in a western store in Minneapolis. The mustard tinted glasses are from Walmart as well, proudly Flower Eyewear by Drew Barrymore.
But the cream of the crop item on his outfit have to be the purple crocodile print cowboy boots he snagged from a Buffalo Exchange in Chicago for $15. Tying together the western tinge with flair, the boots pull together the purple patch on his back.
Eleot snagged her white chunky boots from that same Buffalo Exchange. Her formal white pants came from Zara. Her sequin top reads “Romance Kills” and is from Discount Universe out of LA, where they hand sequin everything. Typically their stuff goes for hundreds of dollars, but Eleot found it at that same Buffalo Exchange. (Neither one of them would share the location of this specific Buffalo Exchange) Her sister made her the shimmery silver fanny pack and stitched a black V on it next to their Lucius pin. The glasses were found in Albuquerque and are an immediate spectacle to the show.
In true mojo lore, Eleot's white cowboy hat played it’s last show that night. A fan leaned over the stage and asked Eleot how much for the hat. Needing to save up money to print some upcoming 7” vinyl records, it went for $500 and became a true souvenir for a lucky fan. If that isn’t a sign that you have mojo, than I don’t know what is.
Chris remembers listening to a Brandi Carlile biography where she states how important it is to dress up because you want people to know that it’s a show and an event. That same concept lies in how VOLK wants that first impression to be for an audience. You’re going to have a good time and enjoy life and having community together at one of their shows.
In playing their third Mile of Music Festival, they point out that the whole city rallies around the festival to support the musicians.
“I think that as a festival, they are really teaching their community how to participate with music. They are giving them tools on how to engage and follow musicians. It’s encouraging them to take risks and listen to bands that maybe they wouldn’t have gotten out to go see,” Eleot shares.
In witnessing their packed set near midnight, there was an immediate camaraderie between the stage and fans. Plastic cups of colored booze were toasted up to welcome VOLK. The front row shifted throughout the set for others to get close and capture their own photos and videos.
Multiple times Chris would sail to the front of the stage, thrusting his guitar into the air, whipping the crowd into applause. VOLK made that packed space feel like it’s own community, together to let loose, pumping hands in the air, and grooving to something special happening on stage. The top highlight came with Chris parting the people like Moses and ripping a long guitar solo, intertwined within the crowd.
Towards the Setting Sun (Live Across North America) holds that same live energy. Playing a collection of Cashville songs like “Snake Farm”, “Honey Bee”, and “Little Games”, VOLK builds upon that audience engagement. There is electricity in their songs beyond the cables that run to the speakers. Their voltage-folk recipe is intended to displace your expectations, get you to look twice, and hold that curiosity until the very end. And I guarantee you’ll want to look twice.
Check out the links below for ways to follow VOLK and all the topics we mentioned above.
VOLK Website - Instagram - YouTube - Towards the Setting Sun - Mile of Music Festival - Harper’s Bazaar - Wooster Group Theater - Cybelle Elena - Dr. Zwack - Discount Universe